Outdoor Advertising Association of America Archives: Technologies category, 1885-2001 and undated.

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Outdoor Advertising Association of America Archives: Technologies category, 1885-2001 and undated.

http://www.worldcat.org/oclc/62354506

The Technologies category addresses the range of research-related activities involved in outdoor advertising. Research aimed at improving the efficiency of outdoor advertising include studies of billboard and poster placement, standardized sizes of billboards and posters, legibility studies, the development of market research methodologies, and the audits of individual poster plants to ensure industry-wide standard practices. In addition, the OAAA engaged in ongoing research into the technical aspects of manufacturing and posting outdoor advertising displays, through studies of billboard structure construction and engineering, building and plant maintenance, landscaping, paint and color research, paper, glue, illumination techniques and standards, the formation and modification of building codes and code compliance, and workplace safety. These activities involved ongoing relations between the OAAA and a number of research and engineering agencies and associations, such as the A.C. Nielsen Company (readership studies), the Simmons Market Research Bureau, Wilbur Smith and Associates, the Barney Link Fellowship (academic research), the Traffic Audit Bureau (a nationwide organization based in N.Y.), Raymond Loewy Associates (developer of the Loewy panels), the Tiffen Art Metal Co. (all-metal billboard structures), Bruskin Associates (foot-traffic research), Daniel Starch and Staff, and Axiom (market research).

1785660 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7811838

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 10 Entities related to this resource.

Raymond Loewy Associates.

http://n2t.net/ark:/99166/w6rp0gw0 (corporateBody)

Daniel Starch and Staff

http://n2t.net/ark:/99166/w61z81gh (corporateBody)

Wilbur Smith and Associates

http://n2t.net/ark:/99166/w63z3fpw (corporateBody)

Tiffen Art Metal Company.

http://n2t.net/ark:/99166/w6578m8v (corporateBody)

Outdoor Advertising Association of America

http://n2t.net/ark:/99166/w6838h2g (corporateBody)

Professional and trade association representing the outdoor advertising industry; founded to promote outdoor advertising interests in the United States. OAAA members own and operate billboards, street furniture, transit, or other outdoor advertising displays. Members also include service providers to the industry, users of the outdoor medium, and others supporting its goals. From the description of Poster designs, ca. 1930-1940s and n.d. (Duke University Library). WorldCat record id:...

A.C. Nielsen Company

http://n2t.net/ark:/99166/w67t1h9w (corporateBody)

Information from one of the reports indicates that A.C. Nielsen Company, located in Chicago, was at this point an engineering organization investigating, analyzing and reporting on the actual performance and use of methods, machinery, and material. From the description of [Product surveys]. 1923-1927. (American Textile History Museum Library). WorldCat record id: 48522687 ...

Simmons Market Research Bureau

http://n2t.net/ark:/99166/w6005cmb (corporateBody)

Outdoor Advertising Association of America. Barney Link Fellowship Committee.

http://n2t.net/ark:/99166/w6dv8t1k (corporateBody)

Bruskin Associates.

http://n2t.net/ark:/99166/w66f321k (corporateBody)

Traffic Audit Bureau (New York, N.Y.)

http://n2t.net/ark:/99166/w6x70vwm (corporateBody)